Hydration Fuels Mainstream Households

Products & Ingredients

Trace Minerals Launches Creatine + Electrolytes for Hydration, Recovery, and Performance

Drink mix formula features Trace Minerals’ signature full-spectrum ionic trace mineral blend.

SPONSOR

Protecting Muscle & Sleep in the GLP-1 Era: The Science Behind PeptiStrong® & PeptiSleep™

Gain a deeper understanding of how targeted peptide ingredients are helping shape the next generation of metabolic, longevity, and women’s health solutions.

Videos

Creatine, Active Nutrition Help Fuel Dietary Supplement Market Growth

Scott Dicker of SPINS discussed supplement sales, the ongoing surge in creatine, evolving hydration and energy formulations, and interest in hormone health.  

Features

Top Trends in the Functional Beverage Market

Brands are refreshing familiar drink categories to address specific health concerns and appeal to modern wellness needs.

Features

Top Vitamin and Mineral Supplement Trends

Diversified product forms are giving consumers a menu of options to help them achieve their health goals.

Exclusives

The State of Supplements: U.S. Market Approaches $70 Billion

Consumers are prioritizing natural, nutrient-dense products that enhance physical performance and support active lifestyles.

Products & Ingredients

Wiley’s Finest Introduces Omega-7 Skin Supplement for Skin Hydration

Research has shown that consistent omega-7 supplementation can improve overall skin texture and appearance with daily use.